Marico’s Harsh Mariwala, maker of Parachute and Saffola, shares how a chat with a small shopkeeper gave him billion-dollar idea

Marico Chairman Harsh Mariwala revealed how a small-town retailer's feedback sparked a billion-dollar idea for his company. The suggestion to introduce smaller, more convenient pack sizes for products like Parachute and Saffola revolutionized Marico's approach to India's mass market. This shift, born from real-world interactions rather than data, transformed the company into a household FMCG name.