Marketers should prioritize fast growth like sequoia trees and not be like the pretty bonsais
- Posted on March 23, 2026
- By The Globe and Mail
- 3 Views
Marketers should prioritize fast growth like sequoia trees and not be like the pretty bonsais
Bonsais focus on efficiency, which is what most companies do, says Nicolas Darveau-Garneau. But that isn’t the way to maximize profit
