Meet Aimee Smale, the founder of affordable luxury clothing brand Odd Muse
- Posted on June 20, 2025
- By South China Morning Post
- 1 Views

Meet Aimee Smale, the founder of affordable luxury clothing brand Odd Muse

Odd Muse made its London Fashion Week debut in 2023 and its Essex-native founder landed on the Forbes 30 under 30 list – the brand now has 2 stores in Covent Garden and New York City’s SoHo.