Mouthing Off | McDonald’s CEO’s burger blunder shows the problem of lacking a common touch
- Posted on March 12, 2026
- By South China Morning Post
- 4 Views
Mouthing Off | McDonald’s CEO’s burger blunder shows the problem of lacking a common touch

Chris Kempczinski’s timid taste test of McDonald’s new Big Arch sparked a slew of trolling responses from Burger King, Wendy’s and A&W.