Mushroom mania grips India: From wellness kits to exotic farms

Driven by increasing awareness of health benefits and the rising demand for plant-based foods, India is experiencing a 'shroom boom.' Startups like Nuvedo and Shroomery are emerging, offering mushroom-based products and exotic varieties. Despite challenges in sourcing, talent, and market creation, the mushroom industry shows spore-tacular growth, with founders navigating hurdles to cultivate and commercialize these fungi.