NBC’s big Olympics bet looks smarter as Milan audience up 94% from Beijing
- Posted on February 22, 2026
- By Chicago Tribune
- 5 Views
NBC’s big Olympics bet looks smarter as Milan audience up 94% from Beijing
According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday.
