Nike's China conundrum deepens as turnaround stagnates
- Posted on December 19, 2025
- By Business News Today
- 4 Views
Nike's China conundrum deepens as turnaround stagnates
Nike's China sales are falling for the sixth quarter. The company is struggling with competition and old stock. CEO Elliott Hill says Nike needs a new approach for the Chinese market. Online sales are down significantly. Nike is trying to sell more at full price. Analysts believe Nike has time to fix its China strategy.