Nithin Kamath slams 'Dark Patterns' in finance apps, tells how Zerodha remains clean
- Posted on July 9, 2025
- By Business News Today
- 1 Views

Nithin Kamath slams 'Dark Patterns' in finance apps, tells how Zerodha remains clean

Zerodha CEO Nithin Kamath criticized financial apps for using manipulative 'dark patterns' that mislead users into actions not in their best interest. He emphasized Zerodhas ethical stance, avoiding such practices to build long-term user trust.