Over 70% of TV viewing still happens on ad-supported platforms: Nielsen
- Posted on May 2, 2025
- By Financial Express
- 2 Views
Over 70% of TV viewing still happens on ad-supported platforms: Nielsen
Streaming services led the ad-supported category with a 42.4% share, while traditional television, made up of cable and broadcast, held nearly equal portions at 28.9% and 28.7%, respectively. T
