PAR Technology’s Bridg Deal Deepens Data Focus As Shares Screen Undervalued

PAR Technology (NYSE:PAR) has agreed to acquire Bridg, a customer data and shopper intelligence platform. The deal is intended to integrate identity resolution and customer analytics into PAR Technology's existing restaurant and retail solutions. The acquisition focuses on connecting in store and online transaction data to support more targeted marketing and loyalty programs. PAR Technology operates as a provider of software, hardware, and services for restaurant and retail operators, with...