Parents are boycotting baby brand sold in Boots due to 'disturbing' sexual marketing
- Posted on February 17, 2026
- By The Mirror
- 5 Views
Parents are boycotting baby brand sold in Boots due to 'disturbing' sexual marketing
Frida Baby has sparked backlash online after photos were shared showing sexual language on packaging and in marketing material sold at major UK retailers including Boots and John Lewis
