People went wild for our deodorants, then Unilever picked up the scent
- Posted on August 2, 2025
- By The Times
- 2 Views

People went wild for our deodorants, then Unilever picked up the scent

Charlie Bowes-Lyon, co-founder of Wild Cosmetics, was ‘selling more than we could make’ early on. Once the consumer goods giant came in, the chaos was over