PepsiCo joins Formula 1 in a multi-year global sponsorship agreement
- Posted on May 27, 2025
- By Financial Express
- 1 Views
PepsiCo joins Formula 1 in a multi-year global sponsorship agreement
The tie-up brings together Formula 1’s growing global audience, estimated at 820 million, and PepsiCo’s presence in more than 200 countries, with both parties aiming to expand their appeal among younger and more diverse consumer segments.
