Prized on Bengal’s Pujo platters, the hilsa is now priced and powered by Gujarat

This monsoon season, Bharuch, Gujarat, has emerged as India's hilsa hub, yielding a record 4,000 tonnes, compensating for scarce imports from Bangladesh and diminished local catches in West Bengal. Kolkata serves as the primary distribution point for Bharuch hilsa, often mislabeled as Bengal's, before reaching other major Indian cities.