Rapido’s disruption bid faces uphill road in food delivery
- Posted on June 11, 2025
- By Financial Express
- 1 Views
Rapido’s disruption bid faces uphill road in food delivery
Rapido enters food delivery to challenge Zomato-Swiggy with low commissions and offline pricing parity. Analysts remain skeptical, citing execution risks, high delivery costs, and thin margins. Success may depend on scale, capital, and deeper innovation beyond fleet reallocation.
