Razorpay enters consumer UPI space
- Posted on June 17, 2025
- By Financial Express
- 1 Views
Razorpay enters consumer UPI space
Razorpay enters consumer UPI space with a $30M investment in rewards-driven app POP, becoming its majority stakeholder. The move expands Razorpay's focus into loyalty and engagement, challenging UPI giants like PhonePe and Google Pay with POP’s unique rewards-based payments model.
