Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal
- Posted on May 28, 2025
- By BBC News
- 2 Views

Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal

Buyer e.l.f. Beauty calls it a "beautiful brand that we believe is ready for rocketship growth".