Shein could face fines after EU complaint over dark patterns
- Posted on June 5, 2025
- By Financial Express
- 2 Views
Shein could face fines after EU complaint over dark patterns
In a report published Thursday, BEUC cited a range of aggressive techniques employed by Shein, including countdown timers, persistent pop-ups warning users not to exit the app, and infinite scrolling—all designed to pressure users into making faster and more frequent purchases.
