Snap, crackle, sale: Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
- Posted on July 10, 2025
- By Bing News
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Snap, crackle, sale: Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said Thursday it will pay $23 for each Kellogg share, or approximately $3.1 billion. The transaction includes WK Kellogg Co.'s six manufacturing plants, a...