Sorority ‘RushTok’ videos becoming big business
- Posted on September 24, 2025
- By Google News
- 3 Views

Sorority ‘RushTok’ videos becoming big business

They began as a tool to draw potential new members in, but NBC News’ Marissa Parra reports on how viral videos by sorority sisters are becoming opportunities for business to market products and students to bring in big money.