Southwest Airlines Seat Overhaul Tests Earnings Power And Customer Loyalty

Southwest Airlines (NYSE:LUV) is ending its 54 year open seating policy and shifting to assigned seats across its network. The airline is also rolling out new fare classes, extra legroom options, and revised fee structures that change how customers choose and pay for seats. These updates represent a significant reset of Southwest's business model and the experience that has long defined the brand. For investors, this shift comes as Southwest trades at $47.52 and has logged a 58.1% return...