Sports betting sites have already hooked young men. Prediction markets are now going after women
- Posted on March 25, 2026
- By The Independent
- 3 Views
Sports betting sites have already hooked young men. Prediction markets are now going after women
Prediction markets like Kalshi and Polymarket have shifted their business model to lure in younger women through a network of social media influencers, reports Rhian Lubin
