Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

  • Posted on July 31, 2025
  • By CNBC
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Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.
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CNBC

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