Streaming fees on the rise leads to more consumers paying for ads
- Posted on March 25, 2026
- By Los Angeles Times
- 7 Views
Streaming fees on the rise leads to more consumers paying for ads
Last year, four streaming services raised their prices, prompting many of their customers to elect the more affordable ad-supported tiers. According to new research from Deloitte, two-thirds of streaming subscribers are now paying for ads, revealing an increase in price sensitivity.
