Supermarket shopping trends explained as bargain-loving Brits turn to own-brand products
- Posted on February 3, 2026
- By The Daily Star
- 8 Views
Supermarket shopping trends explained as bargain-loving Brits turn to own-brand products
The fall in grocery price inflation to 4% from December’s 4.3% came as spending on supermarket own label goods accounted for 52.2% of grocery sales, the highest level recorded
