The Anthropologist Mapping Coach’s Course Toward $10 Billion in Sales

  • Posted on February 25, 2026
  • By The Wall Street Journal
  • 3 Views
The Anthropologist Mapping Coach’s Course Toward $10 Billion in Sales

Chief Marketing Officer Joon Silverstein is leading the brand’s largest campaign to date—and instilling a culture of real conversation with its Gen Z target.
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The Wall Street Journal

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