The flights of fancy of the French entrepreneur who brought Shein to Paris
- Posted on December 28, 2025
- By Le Monde
- 6 Views
The flights of fancy of the French entrepreneur who brought Shein to Paris
Since bringing Chinese retail giant Shein to Paris's BHV department store, Frédéric Merlin has faced a barrage of criticism. Presenting himself as a self-made man from a middle-class background, in reality the 34-year-old is thriving on lucrative real estate deals and unpaid debts.
