The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure
- Posted on February 8, 2026
- By Fortune
- 3 Views
The founder of $400 million company Knix sees a hypnotherapist to ‘rewire’ her brain and work through her fear of failure

Joanna Griffiths, founder and president $400 million intimates company Knix, meets biweekly with a high-profile hypnotherapist to work through insecurities and manage her extreme burnout.