The Guys Who Made Needlepoint an SEC Uniform Explain Why It’s So Frat-Coded
- Posted on September 5, 2025
- By Vanity Fair
- 1 Views
The Guys Who Made Needlepoint an SEC Uniform Explain Why It’s So Frat-Coded

The founders of Smathers & Branson, a power player in the needlepoint-belt biz, credit a girlfriend with helping shape the modern frat-bro uniform.