The NBA is making its comeback as the biggest U.S. soft power in China
- Posted on October 11, 2025
- By Bing News
- 1 Views
The NBA is making its comeback as the biggest U.S. soft power in China
It’s been a six-year-long wait for Yun Hui, who arrived in the Chinese gambling hub to watch the Phoenix Suns take on the Brooklyn Nets on Friday, as the NBA returned to China after a political firestorm that saw it effectively banned from one of its most lucrative markets.
