Uber’s India ambitions face latest challenge from rival Rapido

Rapido, an Indian ride-hailing service, is growing rapidly. It is surpassing Uber and Ola in new user acquisition. Rapido's unique subscription model attracts drivers. The company has achieved profitability and considers an IPO. Uber acknowledges India's strategic importance. Rapido faces regulatory challenges and focuses on safety. Its founders believe they understand Indian consumers better.