"WHAT IF...TARIFFS?": How Swiss watchmaker cheekily ticks back at Trump’s tariff hit

  • Posted on September 13, 2025
  • By Business News Today
  • 5 Views
"WHAT IF...TARIFFS?": How Swiss watchmaker cheekily ticks back at Trump’s tariff hit

Swatch, the Swiss watchmaker, has launched a special edition watch called "WHAT IF...TARIFFS?" with reversed numbers three and nine. This is in response to the 39% tariffs imposed by the U.S. on Swiss imports. Priced at 139 Swiss francs, the watch is exclusively available in Switzerland and aims to prompt the Swiss government to negotiate tariff reductions.
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