What WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertising
- Posted on April 22, 2025
- By Financial Express
- 9 Views
What WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertising
They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and activate customer data without ever actually exchanging it.
