WhatsApp ads are coming, but can Meta avoid ad fatigue?
- Posted on June 19, 2025
- By Financial Express
- 1 Views
WhatsApp ads are coming, but can Meta avoid ad fatigue?
As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to meet a familiar marketing problem: the infamous ad fatigue. Can Meta monetise WhatsApp without tiring out its two billion users?
