Why 2026’s Year of the Horse Raised the Stakes for Luxury’s Chinese New Year Playbook
- Posted on February 17, 2026
- By Vogue
- 3 Views
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Why 2026’s Year of the Horse Raised the Stakes for Luxury’s Chinese New Year Playbook
The Year of the Fire Horse, steeped in cultural significance, arrives in a soft market — and with it comes a far more exacting strategy for brands.
