Why 90% of India’s next big spenders are discovering brands on WhatsApp and in-game ads
- Posted on January 19, 2026
- By Financial Express
- 4 Views
Why 90% of India’s next big spenders are discovering brands on WhatsApp and in-game ads

The report further mentions that WhatsApp is the primary digital platform across non-metro India, adding that 90% consumers use it as the main interface for communication.