Why BMW cars are so expensive: The features that make them stand out
- Posted on February 4, 2026
- By The Times of India
- 2 Views
Why BMW cars are so expensive: The features that make them stand out
BMW’s cars rarely come cheap, and that’s very much by design. Behind the blue-and-white roundel sits a global web of engineering centers, design studios, materials laboratories, and test facilities developing vehicles years before they ever reach a showroom. According to technical notes, press releases, and development briefings issued by BMW itself, a significant share of the price goes into advanced powertrains, painstaking interior craftsmanship, proprietary safety technologies, and punishing durability trials conducted across deserts, snowfields, and high-speed tracks. Remove the badge, and you still find an obsessively calibrated premium-manufacturing machine built around research, refinement and long product cycles. Scroll down to know more.