Why Bollywood keeps naming films after old songs: Ae Dil Hai Mushkil, Hai Jawaani toh Ishq Hona Hai to Om Shanti Om |
- Posted on June 9, 2025
- By The Times of India
- 2 Views
Why Bollywood keeps naming films after old songs: Ae Dil Hai Mushkil, Hai Jawaani toh Ishq Hona Hai to Om Shanti Om |
Bollywood increasingly employs nostalgia as a marketing tactic, repurposing familiar song lyrics and classic film references for titles. While these t
