Why did the NFL choose Bad Bunny for the Super Bowl? It's a cultural and business play
- Posted on February 3, 2026
- By Usa Today
- 4 Views
Why did the NFL choose Bad Bunny for the Super Bowl? It's a cultural and business play
If the NFL's goal is global, then were they right to choose Bad Bunny as the halftime show headliner? What it means for the league and its ratings.
