Why is JioStar abandoning cricket and doubling down on the South

Interestingly, the announcement landed barely 48 hours after reports surged online that the company had notified the International Cricket Council (ICC) that it could no longer service the remaining two years of its four-year India media-rights contract, a deal valued at roughly $3 billion. Financialexpress.com reached out to JioStar for the same, but they declined to comment.