Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash
- Posted on April 22, 2025
- By Forbes
- 9 Views
Why Is The Ice Bucket Challenge Back? TikTok’s Version Sparks Nostalgia—And Some Backlash
The newest iteration of the ice bucket challenge is going viral to support a mental health nonprofit, which has frustrated some ALS advocates, who say the trend brought much-needed awareness to ALS in 2014.
