Why KDP’s CEO decided to forge a coffee colossus with the $18 billion acquisition of Peet’s—then spin it off and separate the soda business
- Posted on August 26, 2025
- By Bing News
- 2 Views
Why KDP’s CEO decided to forge a coffee colossus with the $18 billion acquisition of Peet’s—then spin it off and separate the soda business
Despite investors' initial harsh reaction, Tim Cofer's big strategic shift makes sense for KDP.
