Will the Michelin Guide’s expansion into hotel ratings help keep it relevant?
- Posted on October 11, 2025
- By South China Morning Post
- 1 Views
Will the Michelin Guide’s expansion into hotel ratings help keep it relevant?
Michelin sees itself as ‘a global media’ as it expands into travel and wine, going toe to toe with the likes of TripAdvisor and Condé Nast.
