‘You went to IIT for this?’ Meesho founders reflect on how two IIT engineers built a business out of ‘curiosity and willingness’

As Meesho marked its tenth anniversary, co-founders Vidit Aatrey and Sanjeev Barnwal sat down for a reflective interview, not with a journalist or investor, but with the company’s own AI voice bot, Varsha. According to the company, the Gen AI-powered voice bot handles 60,000 customer calls daily in Hindi and English, resolving 95% of queries with minimal human intervention.