Zepto enters consumer analytics space with subscription-based ‘Atom’

Zepto has introduced Zepto Atom, a subscription-based analytics tool for consumer brands. It offers valuable insights on customer behavior, market share, and hyperlocal trends, along with real-time tracking and AI-generated recommendations. This move is an important part of Zepto’s monetization plan and comes at a crucial time when profitability is a priority in the Q-comm […]